Where are you in catching trends?
When it comes to Seeing What Others Don’t it all comes down to our insights.
Insights led you to stop going to a Blockbuster and waiting in line to watching your favorite shows and movies from the comfort of your home with just a few clicks.
Insights from a newspaper article of a popular drink in Asia led to billions drinking Red Bull.
Insights from a calligraphy class led to a design in the Mac.
So the main question is: How you do you come up with good ideas?
It really isn’t what most people think.
“..we can increase insights by exposing ourselves to lots of different ideas that might help us form new connections.”—GaryKlein
How exposed are you to new and different sources of information aside from your normal daily interests?
Are you well read in various subjects?
We naturally tend to stick with what we like.
For me that would be books on Psychology, Business, and even Basketball.
Sometimes the gold is not where you have a natural tendency to look.
Be diverse in your approach.
If you’re reading the New York Times or Wall Street Journal switch it up and read newspapers from around the world.
If you’re reading The Atlantic or The Economist, switch it up and read American Scientist or National Geographic.
Are you just reading magazines and books? Take a chance on attending seminars and traveling around the world.
Perhaps, you never watch TV. Adding a little may give you that perspective you never thought of before.
This will lead to an accumulation of multiple types of information from all genres to lead to new insights.
A question for all of you: In the past week, what were some of your sources of insight? Leave a comment below.