Where are you in catching trends?
When it comes to Seeing What Others Don’t it all comes down
to our insights.
Insights led you to stop going to a Blockbuster and waiting
in line to watching your favorite shows and movies from the comfort of your home
with just a few clicks.
Insights from a newspaper article of a popular drink in Asia led to billions drinking Red Bull.
Insights from a calligraphy class led to a design in the Mac.
So the main question is: How you do you come up with good
ideas?
It really isn’t what most people think.
“..we can increase insights by exposing
ourselves to lots of different ideas that might help us form new connections.”—GaryKlein
How exposed are you to new and different sources of information aside from your
normal daily interests?
Are you well read in various subjects?
We naturally tend to stick with what we like.
For me
that would be books on Psychology, Business, and even Basketball.
Sometimes the gold is not where you have a natural tendency to look.
Be diverse in your approach.
If you’re reading the New York Times or Wall Street Journal
switch it up and read newspapers from around the world.
If you’re reading The Atlantic or The Economist, switch
it up and read American Scientist or National Geographic.
Are you just reading magazines and books? Take a chance on
attending seminars and traveling around the world.
Perhaps, you never watch TV. Adding a little may give you
that perspective you never thought of before.
This will lead to an accumulation of multiple types of
information from all genres to lead to new insights.
A question for all of you: In the past week, what were some
of your sources of insight? Leave a comment below.
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