If you have a huge, large or even small crowd you want to get your message across, you're facing a challenge.
How in the world are you going to get someone's attention when you are competing with 3,000 ads a day?
You have to start thinking of the common similarities from the things that usually capture our attention.
Why are conspiracy theories so compelling?
Why are scandals so riveting?
Why are we so intrigued about stories of the downfall of a celebrity or athlete?
Why do we root for the underdog in sports?
Why do we sit and watch viral videos of love or redemption on YouTube?
Why does some music go viral?
Most of these, if not all, have common foundation similarities across the board.
Those 6 Riveting foundations are:
- People. Think of growing up where some of you had posters on your walls. We are naturally social creatures so we enjoy seeing and learning about people. This is true even in art.
- Messages with hope or fear. Do you believe in miracles? Ever fall for a get-rich scheme? Intrigued by television news?
- Patterns. Think about your favorite songs which have choruses. Repeated rituals found in religion also have patterns.
- Apparent contradictions. Here's a bit of irony. You saw that we love patterns, but we also love trying to find the patterns in things that puzzle us, incongruity. There's a fine line though. If it's too simple, we tend to shy away from it because it's not intriguing.
- The nature of our bodies. Things that draw in because they appeal to our senses.
- Psychological Traits. Think of our psychological tendencies and biases we have. For example, like and dislike, where we tend to believe, and even do business with, people we like even if they aren't necessarily right or have the best product.
Be cognizant of them and apply them in your everyday life...or you'll be forgotten.
My name is Romario Villanueva. Entrepreneur & blogger. I'm a graduate from Rutgers University with several certifications from top schools through Coursera. I love all things business, psychology, and basketball. Feel free to reach out to me on Facebook and LinkedIn
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